EVIDENCE METHODOLOGY

Evidence first. Routing second.

LarkMetric separates the question "what fits?" from "what can be monetized?" Those are different decisions, and payout never changes product relevance.

Evidence labels

Decision sequence

  1. Define the user or merchant job.

  2. Gather the strongest current evidence.

  3. Resolve fit/readiness without commercial payout influence.

  4. Apply eligibility, GEO, rights and legal boundaries.

  5. Only then choose an eligible commercial route.

  6. Use real conversion/revenue outcomes later to optimize among already suitable routes.